By: Lindsay Higgins
If you’re going to be in public relations, you’re going to
have to get used to all the social media and mediums that come with it. Yes that means Snapchat, Instagram and
Twitter. Since day one at University of
North Texas, social media has been thrust upon us students.
So let us embrace the trend.
One of my newest topics I want to discuss is what in the world Snapchat
and Instagram stories and what on earth the difference is between the two. Snapchat and Instagram seem to be here to
stay and are widely embraced by society.
As of June 2016, 150 million people are using Snapchat every single day,
according to a recent Bloomberg Technology study.
Snapchat stories last for 24 hours, and once those 24 hours
are up the content disappears. Snapchat
relies on timely engagement, often having users check back in repeatedly
through a day. But Instagram stories
offer more viewership by posting a feed to your story as well as a feed. You Instagram feed is permanent while your
stories are only for 24 hours.
Businesses tend to reach towards Instagram stories for the
main aspect that their content will reach a wider array of people that are
already there. It appears that more
brands and publishers are embracing Instagram stories than Snapchat
stories. Not to mention that most people
find that Instagram is an easier platform to use and that will widely increase
user participation as well.
With Instagram’s clear labels, and links directing to other
social platforms, it is definitely easier for the older generation to use. Not to mention that Instagram stories is less
goofy and juvenile with their lack of ridiculous filters. It’s pretty obvious to see what the public
tends to prefer.
In conclusion, it’s interesting to see the difference
between the two. The question isn’t
whether you will use some type of social media story, but which one you will
prefer. I urge each of you to do your
research when picking which medium you will use for your future companies, and
use it to your full abilities.
Works Cited
D. (2016). Can Instagram Stories really
compete with Snapchat? Retrieved October 05, 2016, from
http://www.dailydot.com/debug/instagram-stories-versus-snapchat-stories/
Snapchat Passes Twitter in Daily Usage.
(n.d.). Retrieved October 05, 2016, from
https://www.bloomberg.com/news/articles/2016-06-02/snapchat-passes-twitter-in-daily-usage
Wright, B. J. (2016). How 4 Brands Are
Using Instagram Stories Today. Retrieved October 05, 2016, from
http://www.prnewsonline.com/instagram-stories-today
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