This past week challenged me in our Journalism 4460:Public
Relations Communications class. No, it
wasn’t writing a press release or learning about online newsrooms. Surprisingly, it was another “beast”
entirely. One of our assignments was to
create an info graphic and man that stumped me.
So if you
are like me, you immediately asked yourself: what in the world even is an info
graphic? The nextweb.com defines an info graphic as “a visual representation of
data that is intended to present complex information quickly and clearly.” (Source:
NextWeb.com).
In layman’s
terms, info graphics are basically a colorful, engaging way to order information
and attract your viewers. They’re a
simplified way to get your point across, along with your data in a way that
people will actually like and understand within minutes. Say you have a bunch of data on Twitter like
the number of users, content that is trending and the age range of the average
Twitter tweeter. Instead of a long
summary chalked full of numbers, you can arrange it in a much more interesting
way.
Now isn’t
that info graphic much more stimulating than reading a paragraph full of boring
statistics that seem to drone on and on?
That’s what I thought. It turns
out that making your own info graphic is much more achievable than you would
believe. For example, there are websites
that help generate your information for you.
One of
those awesome websites is called Canva.com.
For a non design, anti technology student, this is a life saver. It makes it incredibly easy to create a
cohesive and interesting info graphic.
The best part? It is free! For
anyone, student or professional, in need of a step up of technological
proportion, Canva is
your saving grace!
So to sum
it all up, info graphics can take your blog, article, tweet, and basically your
life to the next level. It’s
informative, visually stimulating and lets your reader understand your data at
a new speed. It’s a brand new thing I
just learned, and Canva made it easy for me to excel in creating one!
Bibliography:
@. (2014). 10 Ways to Use Infographics.
Retrieved September 29, 2016, from
http://thenextweb.com/dd/2013/10/16/10-ways-use-infographics/#gref
Free Online Infographic Maker by Canva.
(n.d.). Retrieved September 29, 2016, from
https://www.canva.com/create/infographics/
O. (n.d.). We are an award winning
creative agency specialising in content development, creation and marketing.
Get in touch with us on 01432 839 461 or visit our infographic design page.
Retrieved September 29, 2016, from
http://www.designbysoap.co.uk/the-growth-of-twitter-infographic/
No comments:
Post a Comment