By: Lindsay Higgins
We’ve mentioned and discussed multiple times in class about
how Snapchat can possibly be used for your business. As of yesterday, I was a skeptic. Today, well that’s a different story.
Snapchat can be used to promote your business in a plethora
of ways. The public actually responds
well to Snapchat, and even seems to enjoy this new medium for advertising and
marketing. The reason being is that
Snapchat offers a unique, behind the scenes view into an organization’s
structure. It (usually) isn’t edited or
staged (too much), and it feels more natural.
Which is a win for us public relations professionals because
Snapchat can be a cheap and effective way to reach our audiences. There are no fancy cameraman costs, or
editing for that matter, which saves a ton of money for a business. On top of that, the most effective Snapchat
campaigns usually rely on creativity.
The general public seems to really dig the funny, unusual
and clever Snapchats. A great example of
this is the yogurt brand, 16 Handles. When
they snapped a picture of themselves at the yogurt store, 16 Handles official
Snapchat account snapped a picture of a coupon and shot it right back to the
customer. The customer then had only 10
seconds to use the coupon at the cashier.
Sure, it might have only been 15% off or a free topping, but
the engagement was what mattered most.
It won the public over and made them feel important and valued. This was a brilliant tactic.
Snapchat is essential for businesses. All it takes is a little creativity, some
customer feedback and some “fine tuning”.
Just remember to be engaging and clever when it comes to promoting your
organization. If done correctly,
Snapchat can make a world of a difference.
Citation:
Patel, S. (2016, February 22). The
Quick Guide to Using Snapchat for Business in 2016. Retrieved October 28, 2016,
from https://www.entrepreneur.com/article/270663
@. (n.d.). 5 Ways to Use Snapchat for
Business : Social Media Examiner. Retrieved October 28, 2016, from
http://www.socialmediaexaminer.com/5-ways-to-use-snapchat-for-business/
@. (2016). Snapchat for Business: The
Ultimate Marketing Guide. Retrieved October 28, 2016, from
https://blog.hootsuite.com/snapchat-for-business-guide/
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