By Lindsay Higgins
With all
the social media platforms out there, it’s tempting to want to focus your
efforts on to just one or two specific mediums like Instagram or Facebook. Keeping up with social media is time
consuming, not to mention it’s difficult to try to always have creative posts
without getting repetitive.
For me, my
weakest link for social media is definitely Twitter. Facebook makes sense to me with the ability
to share a story or pictures. The same
goes for Instagram and Snapchat. But
Twitter is limiting, exhausting and is often time consuming because it requires
posts multiple times a day.
However, if
you’re thinking of abandoning Twitter, a recent study will change your
mind. According to a Cision report, a
grand total of 40 percent of journalists source their stories on Twitter and
Twitter feeds. In fact, it has been
verified that one fourth of the users are actually journalists. It’s pretty evident that if you are in the
journalism, public relations, advertising field, Twitter is a huge component.
Where else
can you get minute-by-minute updates for conventions, politics and news? Facebook might be more in depth, but Twitter
is where you go for constant streaming and news. The question then is, how to keep your
followers engaged without overwhelming them, and providing new, newsworthy
content every day. There are a few steps
you can take to ensure this.
The first,
it’s easy to keep users following your brand because it is a real time
conversation (just over the web).
Peoples’ feeds are constantly refreshing with the most current tweets at
the top. It’s easy to find what’s new. With that point, comes an obvious piece of
advice…it is crucial that you respond back and forth with your customers and
viewers. We all know that good public
relations tactics are interactive and this is the perfect medium for it.
The second
tip is a great one. Videos in Twitter
feeds are now set to automatically begin playing as a user scrolls down. In a social media medium full of text, a
video can have a huge impact and hook your audience. It’s eye catching and can definitely generate
attention.
Finally,
hash tags are your friend. Some
individuals in the public scorer the web and get on random tangents all from
clicking on one hash tag that interests them.
It’s incredibly important to use simple, short and sweet hash tags to
represent your brand. Make the spelling
easy and about your brand.
Twitter is
undeniably an important tool for most professions. Sure, it might get overwhelming and at times
strenuous, but it is worth it to reach that particular target audience. Make sure to always communicate, utilize
videos and create hash tags that are easily recognizable and simple.
Citation:
Perez, Sarah. "Twitter Moves Away
from 140 Characters, Ditches Confusing and Restrictive rules." TechCrunch.
N.p., n.d. Web. 05 Dec. 2016.
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