By Lindsay Higgins
2016 has been a year full of public relations stunts, the
newest being from Snapchat. This PR
stunt is a slam-dunk for sure. So what
exactly is it? Well Snap Inc. has
released new yellow, glorified vending machines that produce their newest
product: Snap Spectacles.
The awesome
Snapbots, aka giant, yellow one-eyed boxes, are an awesome hook in my
opinion. First off, they are
ridiculously cute. Second, they even
plug in the best thing about Snapchat: the filters. The Snapbots use a certain
technology that allows the user to see their reflection in real time, and
virtually able to try on the new Snap Spectacles aka sunglasses.
If that
wasn’t intriguing enough, another cool thing about this new Snapchat campaign
is the fact that these Snapbots are only in one place for 24 hours. And they aren’t on a specific schedule, so
users have to check every day on the special Snap calendar to see if it’s in
their city that day.
What’s
better than making a consumer hunt, interact and having a unique
experience? It keeps the user engaged
with trying to discover the next location of the Snapbots, and other social
mediums are reporting on it as well.
There is a running Twitter feed with the hash tag #FindSnapBots and the
media is eating it up as well. That’s why in my opinion; Snapchat knocked this
out of the park. Color me impressed to
say the least.
The first
location the Snapbot appeared at was on Venice beach, home of the first
Snapchat office. The second was in Big
Sur, a sentimental place for the CEO because of his vacation home with his
fiancé. Now, the locations seem to be
more random. The last location was on
Tuesday, in a small town in Oklahoma.
As for the
glasses, they run about $130 per pair.
They come in three colors, teal, salmon and black, and have a cool
technological feature as well. In the
glasses is a camera, that when activated will record what you are seeing. It then streams the recording straight to
your phone and allows you to post it on Snapchat, Instagram or other social
media outlets. However, the glasses also
light up in a circle to show that you are recording, which is making the public
more at ease to the idea of them.
All in all,
a pretty awesome publicity stunt. Their
PR team should be proud of the buzz they have created around this new product
and how to get them. Definitely goes to
show that there can always be improvements to just a typical buy and sell environment
and that there are always new ways to reach customers.
Citation:
Mendoza, R. (2016, November 16).
'Snapchat Spectacles' Location Updates; Possible Places Where 'Snapbot' Will Be
Headed Next, HERE! Retrieved November 17, 2016, from
http://www.newseveryday.com/articles/53969/20161116/snapchat-spectacles-location-updates-possible-places-where-snapbot-will-be-headed-next-here.htm
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